Our story
The OBSSD Story
OBSSD started with a simple idea: jewellery shouldn’t have to be boring, predictable or ridiculously expensive.
OBSSD was created to bring together bold, effortless pieces that make everyday outfits feel a little more you. Pieces you can stack, mix, repeat and make your own.
What started as a young Gen-Z dream slowly became OBSSD — a jewellery brand built around individuality, self-expression and not taking style too seriously.
From the founder
“I started OBSSD because I wanted to create the kind of jewellery I genuinely wanted to wear — pieces that felt current, fun, effortless and a little different.”
Khushi Mandhyan
Founder, OBSSD Jewels